Sofia Falcon | Portfolio

Farmers Market Association

IDENTITY

Client: West Virginia Farmers Market Association
Studio: MESH Design and Development
Role: Lead Designer
Collaborators: Megan Bullock, creative director and designer. Joelle Riffle, designer.
Description: Taking on this project in the second round of branding, I developed a full brand and visual identity based on the sketches of other designers. Working closely with the creative director, I created a full system of brand illustrations and a visual storytelling language for the brand. The brand was then applied to print collateral and large-scale banners.

WVFMA Logo

WVFMA Print Identity

WVFMA Recipe Cards & Notecards